Let me introduce you to Narelle Chenery.
Narelle was a young mother when she started concocting natural skincare in her kitchen.
It all started when she learned that a company whose products she had been promoting as natural, weren’t natural at all but in fact full of chemicals. She had been using the products herself & on her children and wasn’t happy to discover what some of the ingredients truly were.
As a young mother, Narelle started looking for a genuine organic alternative. She was concerned with what these chemical ingredients were & the dangers they posed to herself & her children. Who wants to be slathering chemicals all over their children’s beautiful little bodies.
Finding genuine organic products proved difficult in the early 90s so she decided to create what she needed for herself.
Journey in creating the Miessence range
A family member gave her some books on aromatherapy, herbal remedies, and recipes for natural skin care products. Surprisingly, even these books recommended toxic preservatives, so Narelle started experimenting with her own methods and created her first skin creams (which she gave away as gifts).
As her research deepened, she was captivated by the many wonderful offerings of Mother Nature, and grew more concerned about the poisonous ingredients that most cosmetics contained.
“Once consumers realise that health and beauty are inextricably linked, they will have to seriously question those unpronounceable ingredients in their ‘beauty’ products. We, as consumers, are incredibly powerful. Most of the time we just don’t realise it!” she says.
Narelle was inspired to share her findings with others and had articles published in several well-respected natural health magazines.
The response was so positive that Narelle soon realised that there were others just like her. Women & mothers who wanted the most natural products for themselves and their precious children. This fuelled her passion even more!
When she was pregnant with her third child, Narelle’s kitchen hobby soon grew into a vibrant home-based business.
As her children grew, so did the demand for her products. Narelle juggled nappies, school lunches, making products and product orders.
A year and a half later while showing her creations at a natural products expo, Narelle was approached by entrepreneur Alf Orpen. Impressed with her knowledge and dedication, Alf challenged her to create a fully certified organic skin-care range.
Narelle had been eating organic food since her first pregnancy in 1994, and believed wholeheartedly in the organic philosophy. She was up for the challenge!
Industry colleagues and critics said it couldn’t be done…that especially organic ingredients would spoil if not preserved with chemicals. Narelle trusted her intuition and persevered.
She made it happen
After eighteen months of intense research and development, and a generous development grant from the government-
🌱Miessence became the world’s first certified organic skin-care and cosmetic range.
🌱 Startling the multi-billion dollar natural cosmetics industry, her product range was third-party tested under flawless scrutiny, and awarded organic certification in January 2001.
Her intention was to create not only an entire range of certified organic lifestyle products
but also to empower consumers with information and awareness of what is available, and what is best for health and wellbeing.
In short, Narelle envisioned offering products that would revolutionise the health and beauty industry!
So good you could eat it
The crazy amazing the about Miessence products is that they are certified to food standard – like you could eat them, they wouldn’t taste good but they are edible. They probably have more nutrition & beneficial ingredients than some ‘food like’ products on your local supermarket shelf.
Power to the people 🙌🏼
The traditional cosmetics industry turnover supports the production and use of toxic chemicals, which affects not only our personal health, but the health of our planet!
“If we withdraw our support of the toxic beauty industry, they will have no choice but to make radical changes to maintain market-share. That’s how powerful we are!”
Think about this and vote with your dollar
Miessence is an authentically natural alternative range of skin care, hair care, nutritional, home and body products, using certified organic ingredients. All made by hand on the Gold Coast of Australia.
Narelle decided that
👩🏽 She really wanted to empower women to decipher misleading ingredients lists and help them see through the green-washing rife in the cosmetic industry.
💄Create a range of products that were absolutely pure and had absolutely no chemicals in them.
That was the beginning of her business!
Fast forward to today
Miessence now sell in 65 countries, have about 100 products and 30 staff.
Bonus nugget
Narelles tips for wellbeing
Nothing new – Eat clean, drink pure water and exercise. Eliminate toxic chemicals from your life, your body and your environment. Be happy 🙂
Miessence is our product partner. I love the products use them & my family uses them. I truly trust the brand. I’m thankful that Narelle followed her passion in creating truly natural products & continues to create them. She is an inspiration, down to earth & I love her. She was the change she wished to see 🙌🏼
Much love
